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ASSET

Collective Awareness Platforms for Sustainability and Social Innovation

Field
European
Date
01/01/2016 - 30/11/2018
Industry
  • Agrifood
  • Consumption
Budget
2355125
Funded by

European Commission - H2020

Website
Video

PROJECT INFORMATION

DESCRIPTION

ASSET seeks to provide consumers with a solution that helps them make decisions at the time of purchase, taking into account their personal attitudes and needs, combined with reliable product information, providing useful and personalized guidance. All this can be consulted by the consumer through a simple application that can be downloaded to the cell phone.

ASSET seeks to provide consumers with a solution that helps them make decisions at the time of purchase, taking into account their personal attitudes and needs, combined with reliable product information, providing useful and personalized guidance. All this can be consulted by the consumer through a simple application that can be downloaded to the cell phone.

Impact

The technology implications of the ASSET project open up a wide range of possibilities for consumer-consumer and consumer-retailer interaction.

Success stories

Piloting in a supermarket environment with real users who used the application to receive recommendations based on their ethical, sustainability, health, etc. interests.

Entities

AINIA, Centro Tecnológico de Linz (Austria); VKI, una asociación de consumidores de Austria, la Universidad de Zurich (Suiza), Fastline, empresa alemana especializada en el desarrollo de Apps, y la cadena de supermercados española Alime+N10rka.

Contact information

David Martínez Simarro
Head of Strategic Business Development and Alliances, Digital Transformation Unit

AINIA

Technological capabilities

Big Data
Data collection and sensing