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SICO

Demonstrator|ITI

Description
Tool for decision support in the Digital Competitive Intelligence domain.
Member
ITI
Address
Polytechnic City of Innovation - UPV Camino de Vera, s/n. Bldg. 8G, Access B, 4th floor 46022 Valencia
Province
Valencia
Website
Location
Video
PDF

DEMONSTRATOR INFORMATION

DESCRIPTION

Web tool that allows you to analyze large amounts of data from social networks, digital newspapers and RSS feeds in order to provide indicators that allow technological surveillance, brand and competition analysis, opinion and influence. It allows the construction of diagnostic reports and provides forensic analysis tools with real-time data processing. To do this, it relies on the use of Artificial Intelligence algorithms to identify trends, negative viral campaigns, sentiment analysis, segmentation, detection of trolls and bots.

POSSIBILITIES

The tool would support the communication area of a company to know its digital brand, its competition, the opinion about their products and / or services, assess the real impact of advertising campaigns, detect real influencers, detect negative viral campaigns, discover trends or new currents of opinion.

Technological capabilities

Big Data
Visualization of information
IA
Real-time data analysis